Creative Media Productions

2013 Hermes Gold Award Winner

We are pleased to announce that Creative Media Productions has won a Gold Hermes Creative Award in the category of Video/Internal Communication. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. It is administered by the Association of Marketing and Communication Professionals. The program was produced for Altria Client Services, titled Let’s Get Real About Retaliation Part 2. www.amcpros.com

NLA 2012

Altria National Leadership Assembly

CMP recently produced Altria Group Distribution Company’s national sales meeting. The event was attended by 800 sales leaders at the Anatole in Dallas, TX.

The highlight of the event was a presentation by President George W. Bush.

Pepsi 2012 AOP Creative Support

Challenge: How to increase traffic and promote training programs at an internal Pepsi meeting.
Solution: CMP, working with partner, MG Design, recently supported internal branding for Pepsi Beverages Company Sales Capabilities Training Department. Using a Movie Theatre concept booth design that included themed movie posters to support internal training programs, a live green screen TV studio to record short video messages that attendees could email to their staffs, and a “movie trailer” to promote Sales Capabilities Training On Demand e learning to the enterprise.

ALCS C&I Compliance Campaign – Retaliation Module Part 1 & 2

Challenge: Altria Compliance & Integrity wanted a communication to be sent to the entire enterprise, accompanied by a brief video, that helps to shed light on what is and isn’t retaliation. The communication needed to be a call to action for employees with some tangible reference for future use. The communication was to be delivered electronically as well as in face to face meetings.

Solution: CMP developed a two-part video module and one-page leader’s guide on the subject of retaliation.

The Module delivered a key Code of Conduct topic in a creative, practical, time-efficient way. It enabled participants to explore the subject of retaliation, provided tools and information to assist participants in compliance.

ERVK Girls Leadership Video

As part of our commitment to our communities, Creative Media partnered with the Eleanor Roosevelt Center at Val-kill. The center asked us to edit a promotional video for their Girls’ Leadership Worldwide program. The Girls’ Leadership Worldwide is an international leadership development program for girls entering their sophomore or junior year of high school. During this nine-day, residential program, girls from diverse cultures and backgrounds come together to engage in workshops and activities designed to fully awaken the leader within them, using the leadership model of Eleanor Roosevelt. In essence, Girls’ Leadership Worldwide empowers the next generation of principled leaders who will create a just and sustainable world.
Our creative team, edited the raw video footage into a 90 second promotional video that is posted on the ERVK website: www.ervk.org

E-Learning

CMP has completed several e-learning modules for Altria and for PBC over the last year. The modules were designed to support sales training refresher, compliance training, and training for new hires.